Brand Identity (Preview) | Marketing, Design, and What Apple, Nike & Coca-Cola Get Right

What really makes a brand unforgettable?

In this video, we break down Brand Identity from two essential perspectives: Marketing and Design. Whether you’re a startup crafting your identity or an established brand planning a refresh, this session will help you align your message and visuals for maximum impact.

We’ll cover:

• The 4 key components of brand identity from a marketing lens (voice, values, promise, and positioning)

• The 4 core elements of brand identity from a design perspective (logo, color palette, typography, and imagery)

• How to bridge the gap between marketing and design for a unified brand presence

• Case studies of Apple, Coca-Cola, and Nike to see theory in action

🎯 If you’re ready to move beyond theory and see how the best brands do it, this is your guide.

💡 This is part of our ongoing series on Branding & Strategy Fundamentals — check out more on our channel or dive deeper with exclusive content at pallavisehgal.com (🔒 Paywalled for subscribers).

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