Understanding Brand Identity | Marketing and Design Perspectives + Case Studies

What really makes a brand unforgettable? In this video, we break down Brand Identity from two essential perspectives: Marketing and Design.

Whether you’re a startup crafting your identity or an established brand planning a refresh, this session will help you align your message and visuals for maximum impact.

We’ll cover: • The 4 key components of brand identity from a marketing lens (voice, values, promise, and positioning) • The 4 core elements of brand identity from a design perspective (logo, color palette, typography, and imagery) • How to bridge the gap between marketing and design for a unified brand presence • Case studies of Apple, Coca-Cola, and Nike to see theory in action

This is part of our ongoing series on Branding & Strategy Fundamentals — check out more on our channel or dive deeper with exclusive content at pallavisehgal.com

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