Brand Identity (Preview) | Marketing, Design, and What Apple, Nike & Coca-Cola Get Right
Pallavi Sehgal Pallavi Sehgal
Preview

Brand Identity (Preview) | Marketing, Design, and What Apple, Nike & Coca-Cola Get Right

What really makes a brand unforgettable? I

n this video, we break down Brand Identity from two essential perspectives: Marketing and Design. Whether you’re a startup crafting your identity or an established brand planning a refresh, this session will help you align your message and visuals for maximum impact.

We’ll cover: • The 4 key components of brand identity from a marketing lens (voice, values, promise, and positioning) • The 4 core elements of brand identity from a design perspective (logo, color palette, typography, and imagery) • How to bridge the gap between marketing and design for a unified brand presence • Case studies of Apple, Coca-Cola, and Nike to see theory in action

🎯 If you’re ready to move beyond theory and see how the best brands do it, this is your guide.

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Marketing Series: What Most People Get Wrong About Marketing
Pallavi Sehgal Pallavi Sehgal

Marketing Series: What Most People Get Wrong About Marketing

This episode of the Marketing Series is designed to challenge everything you’ve been told about marketing — and replace it with a clear, strategic foundation that actually drives growth. We go beyond surface-level tactics to explore the structural role of marketing inside a business: how it shapes product, influences investor perception, and directly impacts valuation.

#MarketingStrategy, #GrowthMarketing, #FounderInsights, #BusinessStrategy, #ProductMarketing, #PaywalledContent, #GoToMarket, #MarketingSeries, #DigitalGrowth, #MarketingForFounders

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Marketing Series (Preview) |What Most People Get Wrong About Marketing
Pallavi Sehgal Pallavi Sehgal
Preview

Marketing Series (Preview) |What Most People Get Wrong About Marketing

Welcome to a special preview from our Marketing Series — a deep dive into the strategic side of marketing that rarely gets discussed publicly.

This short segment introduces a broader episode available exclusively to members of pallavisehgal.com, where we unpack how marketing has evolved beyond ads and campaigns, and why mastering it is core to scaling any modern business.

🔒 In the full video (available to members):

  • The biggest myths in marketing (and what they cost you)

  • The real difference between growth and performance marketing

  • How strategy, brand, and product intersect

  • Metrics that investors actually care about

  • Building sustainable GTM plans (not just buzzwords)

👉 Watch the full episode here: https://www.pallavisehgal.com/

🔑 Membership required. Sign up to unlock all premium content, case studies, and founder-focused strategy insights.

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From Identity to Impact: Navigating the Complexities of Luxury Fashion Brand Management
Pallavi Sehgal Pallavi Sehgal

From Identity to Impact: Navigating the Complexities of Luxury Fashion Brand Management

This article delves into the essentials of fashion brand management, emphasizing the integration of foundational branding principles with luxury market nuances, guided by the insights of Jean-Noël Kapferer. It explores critical elements such as brand identity, positioning, and target market analysis, alongside Kapferer’s unique perspectives on luxury brand identity, the importance of exclusivity, and the strategic use of rarity. The post also addresses contemporary challenges like balancing accessibility with exclusivity and the imperative for sustainability in branding. By synthesizing these elements, the article offers a comprehensive framework for fashion brands striving to enhance their market presence and engage with the luxury consumer effectively.

#FashionBrandManagement, #LuxuryBranding, #BrandIdentity, #FashionMarketing, #LuxuryFashion, #Kapferer, #BrandStrategy, #FashionIndustry, #LuxuryMarket, #BrandPositioning, #SustainableFashion, #FashionInnovation

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