Shared my insights on TRT World about the recent luxury slowdown focussing on the current tremors shaking the sector. The focus was a report by Tayyibe Aydin revealing a notable slowdown in luxury spending - a trend that's sent ripples through the stock market, most visibly impacting giants like Kering.

I'd like to extend my heartfelt thanks to TRT World | Ludovica Brignola | Tayyibe Aydin and Eda Işık for inviting me to share my perspectives. It was an honor to contribute to the discussion.

This episode investigates the strategies top-tier beauty brands deploy to captivate diverse markets, from groundbreaking formulations to iconic packaging and strategic celebrity endorsements. We also examine the challenges these brands face, such as maintaining exclusivity in an increasingly accessible market and adapting to the evolving demands for sustainability and ethical production.

As luxury fashion prices skyrocket, a discernible shift is occurring among the elite, who are increasingly embracing under-the-radar fashion brands over traditional high-end labels. Driven by a desire for unique, high-quality pieces that offer value without the exorbitant price tag, consumers are seeking out alternative brands that prioritize craftsmanship and original design.

"Timeless Alliances: Omega, Swatch & The Art of Iconic Collaborations" explores how these brands blend heritage, innovation, and artistry to create pieces that resonate beyond the luxury watch market. In this intriguing episode we delve more into partnerships and collaborations and focus on the Omega and Swatch MoonSwatch Collection, the Omega Speedmaster Snoopy Moonwatch, and Swatch's artistic collaboration with the Tate Gallery.

In this episode of "Business of Luxury: The Art and Economy of Exclusivity," we turn our focus to Vacheron Constantin's exquisite approach to the Art of Collaborations. Unlike the trends towards luxury massification explored in our previous videos, Vacheron Constantin exemplifies how selective and strategic partnerships can enhance brand legacy, foster innovation, and maintain exclusivity.

In the next installment of "Business of Luxury : The Art and Economy of Exclusivity," we explore the trend of luxury massification and the rise of logofication.

"Luxury for All? The Dilemma of Massification and Logofication" examines how the boundaries of luxury are being redefined, as brands strive to become more accessible to a broader audience without sacrificing their essence of exclusivity.

In the premiere episode of "Business of Luxury: The Art and Economy of Exclusivity," we delve into the strategic world of vertical integration within luxury brands. "Vertical Integration : How Luxury Brands Control the Chain" explores how high-end brands are increasingly taking control of their entire supply chain, from raw materials to retail, to ensure unparalleled quality and exclusivity.