The Birkin Is Breaking Hermès' Watch Ambitions | The €500 Million Problem Hidden in Hermès' Watch Business

Hermès sells over €500M of watches a year — so why does a brand-new one lose most of its value the moment it leaves the boutique? The answer isn't the watch. It's the handbag.

In this Business of Luxury segment, we break down one of the sharpest strategy problems in luxury right now: Hermès has spent two decades and serious capital earning credibility as a real watchmaker — and its own most powerful asset, the Birkin, is quietly undercutting it. We follow the resale data through the noise to see what's actually going on, why the volume-adjusted numbers against Cartier are so damning, and what it means for every fashion house trying to be taken seriously in horology.

#BusinessOfLuxury, #Hermès, #LuxuryWatches, #Birkin, #ResaleMarket, #WSJ, #Cartier, #Horology, #LuxuryStrategy