The "Basics First" Playbook | Why the World's Most Valuable Brands Started With One Product

Written By Pallavi Sehgal

Hermès started with horse harnesses. The Row started with a $195 t-shirt. Brunello Cucinelli started with colorful cashmere sweaters. The most valuable brands in fashion share a counterintuitive secret: they started with one product and made it exceptional.

Here's why the "basics first" strategy works—and what it teaches us about building enduring companies.

#BusinessStrategy, #BrandBuilding, #Luxury ,#Entrepreneurship

Pallavi Sehgal
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The "Basics First" Playbook | From Saddles to Birkins - How Luxury Houses Built Empires from Single Products
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Starting With the Basics | How Brands Build From Simplicity to Scale