The "Basics First" Playbook | From Saddles to Birkins - How Luxury Houses Built Empires from Single Products

Written By Pallavi Sehgal

"We hire 500 craftsmen per year. We cannot train them faster. So the question is not how fast we want to grow, but how fast we can grow." —Hermès CEO Axel Dumas. Three luxury brands. €250+ billion in combined value. One playbook: Start with one product. Perfect it. Wait decades before expanding. Here's how Hermès, The Row, and Brunello Cucinelli built empires through patience.

#Luxury, #BrandBuilding, #Strategy, #hermes, #therow, #brunellocucinelli

Pallavi Sehgal
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The "Basics First" Playbook | Why the World's Most Valuable Brands Started With One Product