Why the Strong Euro Is Making European Exporters Uneasy

The euro has surged over 9% in 2025, reaching a three-year high against the US dollar. While this reflects growing confidence in the European economy, it’s posing challenges for exporters. A stronger euro makes European goods more expensive in the US and reduces the value of dollar-denominated earnings when converted back to euros. Companies like SAP, Heineken, Schneider Electric, Porsche, and HelloFresh are warning investors of lower revenues and profits due to the currency shift—on top of pressure from US tariffs. Despite short-term hedges, continued euro strength could weigh heavily on 2026 financials. With forecasts suggesting the euro could rise to $1.17, the situation has become a strategic concern across industries.

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