When Growth Goes Too Far | How Heritage Brands Lose Their Identity?

In the pursuit of rapid growth, many heritage brands lose sight of what made them iconic in the first place. This series explores the critical moments when expansion, private equity involvement, or a shift in leadership causes a brand to drift away from its original identity.

Through design changes, distribution choices, and altered product strategies, we examine how the DNA of once-revered labels becomes diluted.

This is the start of a new series analyzing case studies where legacy meets ambition — and not always with the best outcome.

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