Understanding the Dip: Stability in the Secondary Luxury Watch Market Amid Declining Demand

The secondary market for luxury watches, featuring renowned brands like Rolex, Patek Philippe, and Audemars Piguet, is showing signs of stabilization after nearly two years of declining prices, despite a decrease in demand and an increase in inventory levels. Recent data from Morgan Stanley indicates minimal price declines in the first quarter of 2024, with Rolex and Patek Philippe experiencing drops of just 1.1% and 1.4% respectively, while Audemars Piguet even saw a slight increase of 0.1%. This suggests that the market may be finding its floor, though challenges remain with rising inventory and extended selling times, reflecting a slower market pace.

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