The Luxury Consumer Revolt | When Exclusivity Becomes Exclusion

Fifty million luxury consumers abandoned the market as prices rose 52% since 2019, validating our strategic analysis. Shopping became bureaucratic rather than enjoyable, creating "greedflation" backlash. This explains why focused authentic luxury and accessible premium succeed while confused positioning fails. Digital disruption made scarcity meaningless, consumers shifted to experiential wealth, and alternatives emerged from vintage to "dupes." Consumer choice now determines luxury strategy success.

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