Unpacking EssilorLuxottica's Strategic Acquisition of Supreme for $1.5 Billion

EssilorLuxottica's recent $1.5 billion acquisition of Supreme has sparked debates about its strategic alignment. Diverging from its core focus on eyewear, the eyewear giant's venture into the declining streetwear market with Supreme poses significant integration risks and investor skepticism. While VF Corp celebrated the sale, seeing its stock rise due to enhanced liquidity, EssilorLuxottica might face challenges ahead in making this acquisition work with its traditional business strengths.

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