Kering Eyewear Strengthens Industrial Footprint with Lenti Acquisition
Kering Eyewear has acquired Italian manufacturer Lenti, reinforcing its strategy of vertical integration in the eyewear category. Unlike traditional licensing models, Kering is building a fully controlled value chain — from design to production — across its portfolio of luxury brands. With this acquisition, Kering strengthens its in-house capabilities in high-performance sun lenses and protective visors, aligning with its broader goal to own craftsmanship, innovation, and industrial expertise in key product categories.
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Kering Eyewear: A Decade of Defining Innovation and Team Spirit
Kering Eyewear celebrates its 10th anniversary, not only by achieving a 4.7 percent increase in sales reaching 1.25 billion euros but also through recognition as a Harvard Business School case study, underscoring its innovative approach to the luxury eyewear industry. The company’s transformation from traditional licensing to internal development and distribution under Roberto Vedovotto’s leadership has positioned it as a leader in the sector. The commemorative book “Never Never Never Give Up” highlights the team’s resilience and commitment, emphasizing the importance of a supportive and inspiring work environment. With strategic acquisitions and partnerships enhancing its product offerings and market presence, Kering Eyewear is set to continue its trailblazing path in the industry.
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