Case Study - Halston | The Rise, Overexposure, and Identity Loss of an American Icon

What happens when a legendary brand grows too fast without a clear strategy? In this case study, we explore the story of Halston — once the face of American fashion, now a cautionary tale of overexposure, misaligned licensing, and fragmented relaunches. From Studio 54 fame to modern retail confusion, Halston’s journey offers key lessons on the risks of growth without creative clarity.

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