Authentic Brands Group Acquires Dockers for $311 Million; Marquee Brands’ Prior Bid Impacted by Tariff Concerns

Authentic Brands Group has acquired Dockers from Levi Strauss & Co. for $311 million, with the deal potentially rising to $391 million based on performance. Previously, Marquee Brands was close to buying Dockers, but economic volatility tied to tariffs caused them to walk away, creating an opening for Authentic. Levi’s will use a portion of the proceeds for share repurchases, aligning with its focus on core brands and international growth. Authentic has already signed Centric Brands as the U.S. and Canada operator, with plans to globally expand Dockers using its vast licensing network. The acquisition highlights Authentic’s playbook: reviving legacy brands with global reach and latent equity.

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