Subscription Brands Are Rethinking Digital Advertising

A new Bango report reveals that nearly half of subscription brands are moving away from direct digital advertising due to diminishing returns. Rising acquisition costs and consumer demand for convenience are prompting a shift toward bundled offerings and indirect acquisition strategies. With 90% of brands planning to explore bundling by 2025 and younger consumers already favoring bundled services, the industry is transitioning from a subscription model to a more value-driven “bundle economy.”

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