Case Study | Roberto Cavalli - From Runway Excess to Brand Reset

Roberto Cavalli once defined high-octane glamour — bold prints, exotic textures, and maximalist confidence. But after years of over-licensing, creative turnover, and private equity restructuring, the brand lost its edge and filed for creditor protection in 2019.

In this episode of When Growth Goes Too Far, we explore how the Cavalli brand expanded aggressively into everything from children’s wear to luxury clubs — and how this diluted its core identity. Now owned by Dubai-based Damac Group, Cavalli is attempting a revival that’s as much about lifestyle and real estate as it is about fashion.

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