Revolutionizing Retail: The Rise of AI in Fashion Buying Across the Spectrum

Artificial intelligence is revolutionizing the fashion industry, enhancing how companies approach fashion buying and consumer engagement. Established firms like WGSN and startups such as FashWire are integrating AI to refine planning processes, reduce waste, and personalize shopping experiences. WGSN’s platform offers detailed trend insights and production efficiencies, while FashWire’s interactive swiping feature adapts to user preferences to tailor product recommendations, showcasing AI’s transformative potential across the industry spectrum.

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