Prada Defies Luxury Downturn with Strong Growth in First Half of 2024
Prada Group has outperformed in the first half of 2024, achieving substantial gains in both profits and revenues amidst a broader luxury market slowdown. The conglomerate, which includes brands like Prada and Miu Miu, reported a 26% increase in net income and a 14% rise in revenues, driven by exceptional retail performance and strategic execution. This growth is particularly noteworthy in Miu Miu, which saw a 93% jump in sales, largely fueled by its popularity in China and dynamic collections. Prada’s resilience and innovative approach have set it apart from its competitors, positioning it strongly in diverse global markets.
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