LVMH Considers Selling Marc Jacobs | A Strategic Recalibration in a Slower Luxury Market

LVMH is exploring the sale of its Marc Jacobs brand, with potential buyers including Authentic Brands, Bluestar Alliance, and WHP Global. While Marc Jacobs has undergone recent efforts to streamline and revive its offerings, LVMH appears ready to divest brands that no longer fit its growth strategy—similar to its past exits from Off-White, Stella McCartney, and Donna Karan.

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