Hermès Faces Class Action Lawsuit for Unlawful "Tying"

Hermès is facing a class action lawsuit in the United States, accused by two California shoppers of unlawful "tying" practices. The luxury brand allegedly required customers to purchase other items, such as apparel and homeware, before allowing them to buy its coveted Birkin handbags. This strategy is claimed to violate U.S. antitrust laws by abusing market power and restricting consumer choice, echoing similar accusations faced by Rolex for tying purchases to its sister brand Tudor. This lawsuit could challenge established sales practices within the luxury goods industry.