Family Jewelers: Thriving in Luxury Watch Market Changes

Family jewellers are regaining prominence as the luxury watch market adjusts to softer demand and rising prices. Unlike monobrand boutiques, family-owned jewellers have adapted by shifting focus toward gold and diamond jewellery alongside trusted watch brands like Rolex and Patek Philippe. Their ability to build long-term relationships, offer diversified products, and provide trusted pre-owned watch services positions them to outperform pure watch retailers. As major brands recalibrate their strategies and listen more closely to retailers, family jewellers are poised to thrive in a reshaped luxury landscape.

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