Demna Takes the Helm at Gucci to Spearhead Major Revival

Demna Gvasalia has been named the new creative director of Gucci by Kering. This strategic move aims to rejuvenate Gucci after a period of declining sales and profits. Gvasalia, celebrated for his distinctive approach at Balenciaga, will leverage his experience to revitalize Gucci’s design direction and market appeal, following the recent departure of Sabato De Sarno.

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