Case Study | Ferragamo & Tod’s - When Heritage Survives but Growth Stalls

In luxury, preserving your heritage is critical — but it’s not the whole game. Ferragamo and Tod’s are two of Italy’s most respected names, both rooted in artisanal excellence and family ownership. They haven’t lost their identity — but they’re struggling to stay culturally and commercially relevant in today’s fashion landscape.

In this episode of When Growth Goes Too Far, we explore why heritage alone isn’t enough. From Ferragamo’s quiet years and creative reinvention under Maximilian Davis to Tod’s challenge of building resonance beyond the Gommino loafer, this is a story of tradition, transition, and the race for relevance.

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