Can an Auto Executive Revive a Luxury Giant? Luca de Meo’s High-Stakes Move to Kering

De Meo faces a high-stakes task: restoring Gucci’s relevance, cutting debt, and rationalizing Kering’s portfolio—all without diluting its luxury brand equity. While not a “plug and play” choice, his outsider perspective may be just what Kering needs to stabilize and grow—provided he navigates the fashion world’s nuances with sensitivity and speed.