AI-Powered Advertising | Meta’s Next Big Bet

Meta is advancing its AI-powered advertising tools, aiming to allow brands to create entire ads—including visuals, text, and targeting—from scratch using AI by the end of 2025. This move aligns with CEO Mark Zuckerberg’s vision to automate advertising and reduce reliance on traditional creative teams, especially benefiting small and midsize businesses. However, concerns remain among larger brands about quality control and Meta’s growing influence over ad creation. Other tech giants, including Google, are also racing to develop similar AI ad tools.

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