The TPU Gambit | Google’s Bid to Buy Its Way Into the AI Chip Race

Nvidia commands upwards of 80% of the data-centre AI accelerator market and its CUDA platform locks in over four million developers. Google’s answer: deploy its balance sheet to subsidise an alternative distribution ecosystem for its TPU chips.

Google is pursuing a structured capital deployment strategy to expand the market for its tensor processing units beyond its own cloud platform. Through equity investments in neocloud operators, credit backstops for data-centre partners, and direct chip sales, the company is building an alternative distribution ecosystem — a necessary move given that rival hyperscalers have little incentive to adopt chips from a cloud competitor.

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