Rhode's Reality Check | The $1 Billion Warning Signs e.l.f. Beauty Can't Ignore

Nov 11

Five months ago, e.l.f. Beauty announced its biggest acquisition ever: a $1 billion deal for Hailey Bieber's skincare brand, Rhode. The beauty industry celebrated it as validation for celebrity-founded brands. Wall Street was more cautious. And a recent SEC filing just proved why.

rhode beautyelf beauty

Pallavi Sehgal

Rhode's Reality Check | The $1 Billion Warning Signs e.l.f. Beauty Can't Ignore

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