OpenAI Enters Advertising Market with ChatGPT Ad Placements

OpenAI has announced plans to introduce advertising on ChatGPT, marking a significant strategic shift for the $500 billion company. Ads will appear at the bottom of responses on the free tier and lowest-paid subscription, with the company projecting low billions in advertising revenue by 2026. The move follows Google's recent launch of personalised AI advertising and reflects mounting pressure on AI companies to monetise costly chatbot infrastructure. OpenAI plans to leverage its "memories" feature for hyper-personalised ad targeting while maintaining user controls for opting out. The company faces approximately $1.4 trillion in computing commitments over the coming decade.

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