Google Integrates Personalised Advertising into AI Shopping Tools

Google has launched personalised advertising within its Gemini-powered AI Mode, enabling retailers to present exclusive offers based on users' conversational context. This strategic shift moves Google beyond its traditional search advertising model as AI chatbots reshape online commerce. The announcement comes amid intensifying competition from OpenAI and Microsoft, both of which are developing their own e-commerce features. Google's contextual approach aims to identify optimal moments for promotional offers, potentially creating more targeted advertising opportunities than conventional search based models.