Bezos Bets Big on Physical-World AI | A $100 Billion Fund to Transform Industrial Manufacturing Through Automation

Amazon founder Jeff Bezos is raising a $100 billion fund to acquire manufacturing companies and deploy artificial intelligence to accelerate industrial automation. The initiative linked to his new startup Project Prometheus—marks a strategic pivot in AI investment from language models toward systems that simulate and optimize the physical world. Bezos has been meeting with sovereign wealth funds in the Middle East and Singapore, signaling the scale of institutional capital now flowing toward AI-driven industrial transformation. The fund would rival SoftBank's Vision Fund in size and represents Bezos's return to an operational leadership role for the first time since stepping down as Amazon CEO in 2021.

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