The "Basics First" Playbook | The Cautionary Tales - When Brands Lose Their Way

For every Hermès that patiently builds an empire over centuries, there's a Pierre Cardin that licenses its name into oblivion. For every Uniqlo that maintains disciplined focus on basics, there's an Allbirds that expands too fast and watches its value collapse.The cautionary tales are as instructive as the success stories. Here are four brands that illustrate what happens when companies abandon the basics-first discipline.

#DTC, #Retail, #BrandStrategy, #uniqlo, #allbirds, #therow, #hermes, #brunellocucinelli, #warbyparker, #everlane, #Luxury, #BrandBuilding, #Strategy, #hermes, #therow, #brunellocucinelli