Between the Lines | When Marketing Replaced Design | The End of Fashion by Teri Agins

In the 1980s, fashion designers were celebrities. Bill Blass dined with socialites. Calvin Klein's face was as recognizable as his jeans. The designer's name meant something — a creative vision made wearable. Then the business took over.

Teri Agins, the Wall Street Journal's fashion reporter for two decades, documented this transformation in real time. 'The End of Fashion' isn't nostalgia — it's a business autopsy of how an entire industry inverted its value proposition.

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